http://www.thinkage.ca/~jim/prose/maguffins.htm So why the MAGUFFIN name? Maguffin: 1)The device in a television show or movie which keeps the plot rolling, generally a character or situation. 2)An object of high value that everyone wants--Example: the "falcon statue" in Alfred Hitchcock’s movie The Maltese Falcon, or the "letters of transit" in Casablanca. 3) It sounds good paired with the word "microwave". 4) Our consulting help can become essential to the success of your Microwave designs and ongoing production! Let us become your Maguffin.